Daily Publications
East Bay Group #1
Includes the Contra Costa Times, East County Times, The Valley Times, San Ramon Valley Times, West County Times, Tri-Valley Herald and the San Joaquin Herald
Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes daily 2x2 $748.00 $1,122.00 $1,496.00
READERSHIP: 369,200 Daily, 369,300 Sunday 2x4 $1,256.00 $1,884.00 $2,512.00
CIRCULATION: 170,993 Daily, 188,014 Sunday 3x5 $2,145.00 $3,217.50 $4,290.00
Source: ABC Publisher's Statement, 6 months ending March 2011 3x7 $2,907.00 $4,360.50 $5,814.00
East Bay Group #2
Includes the Oakland Tribune, Alameda Times Star, Hayward Daily Review and the Fremont Argus
Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes daily 2x2 $620.00 $930.00 $1,240.00
READERSHIP: 235,600 Daily, 265,800 Sunday 2x4 $1,000.00 $1,500.00 $2,000.00
CIRCULATION: 91,705 Daily, 97,766 Sunday 3x5 $1,665.00 $2,497.50 $3,330.00
Source: ABC Publisher's Statement, 6 months ending March 2011 3x7 $2,235.00 $3,352.50 $4,470.00
San Jose Mercury News (Peninsula Zone/West Valley Zone)/San Mateo County Times Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes daily 2x2 $456.00 $684.00 $912.00
READERSHIP:107,100 Daily 107,800 Sunday 2x4 $672.00 $1,008.00 $1,344.00
. 3x5 $1,050.00 $1,575.00 $2,100.00
Source: 2009 R2 Scarborough Report 3x7 $1,374.00 $2,061.00 $2,748.00
San Jose Mercury News (Valley Zone) Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes daily 2x2 $456.00 $684.00 $912.00
READERSHIP: 460,700 Daily, 506,200 Sunday 2x4 $672.00 $1,008.00 $1,344.00
CIRCULATION: 155,448 Daily 166,481 Sunday 3x5 $1,050.00 $1,575.00 $2,100.00
Source: Readership - 2009 R1 Scarborough Report, Circulation - ABC Audits, Sept. 2008 3x7 $1,374.00 $2,061.00 $2,748.00
Marin Independent Journal Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes daily 2x2 $428.00 $642.00 $856.00
READERSHIP: 77,600 Daily, 80,800 Sunday 2x4 $616.00 $924.00 $1,232.00
. 3x5 $945.00 $1,417.50 $1,890.00
Source: 2009 R2 Scarborough Report 3x7 $1,227.00 $1,840.50 $2,454.00
Monterey Herald Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes daily 2x4 $160.00 $400.00 (saves $80) $600.00 (saves $200!)
READERSHIP: 53,725 Daily, 58,917 Sunday 3x7 $420.00 $1000.00 (saves $260!) $1200.00 (best value! saves $900)
CIRCULATION: 21,490 Daily 23,567 Sunday
Source: Alliance for Audited Media, March 31 2014
Santa Cruz Sentinel Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes daily 2x4 $160.00 $400.00 (saves $80) $600.00 (saves $200!)
READERSHIP: 44,555 Daily, 49,442 Sunday 3x7 $420.00 $1000.00 (saves $260!) $1200.00 (best value! saves $900)
CIRCULATION: 17,822 Daily 19,777 Sunday
Source: Alliance for Audited Media, March 31 2014

Weekly Community Publications
Alameda Journal Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Fridays 2x2 $276.00 $414.00 $552.00
CIRCULATION: 23,192 2x4 $312.00 $468.00 $624.00
. 3x5 $375.00 $562.50 $750.00
Source: VAC Audit, June 2009 3x7 $429.00 $643.50 $858.00
Berkeley Voice / El Cerrito Journal Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Fridays 2x2 $276.00 $414.00 $552.00
CIRCULATION: 21,648 2x4 $312.00 $468.00 $624.00
. 3x5 $375.00 $562.50 $750.00
Source: VAC Audit, June 2009 3x7 $429.00 $643.50 $858.00
Antioch / Brentwood / Oakley News Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Fridays 2x2 $276.00 $414.00 $552.00
CIRCULATION: 60,273 2x4 $312.00 $468.00 $624.00
. 3x5 $375.00 $562.50 $750.00
Source: ABC Audit, Sept. 2008 3x7 $429.00 $643.50 $858.00
Concord Transcript Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Thursdays 2x2 $308.00 $462.00 $616.00
CIRCULATION: 17,970 2x4 $376.00 $564.00 $752.00
. 3x5 $495.00 $742.50 $990.00
Source: ABC Audit, Sept. 2008 3x7 $597.00 $895.50 $1,194.00
Lamorinda Sun Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Fridays 2x2 $308.00 $462.00 $616.00
CIRCULATION: 9,440 2x4 $376.00 $564.00 $752.00
. 3x5 $495.00 $742.50 $990.00
Source: ABC Audit, Sept. 2008 3x7 $597.00 $895.50 $1,194.00
Pleasant Hill-Martinez Record Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Thursdays 2x2 $308.00 $462.00 $616.00
CIRCULATION: 13,126 2x4 $376.00 $564.00 $752.00
. 3x5 $495.00 $742.50 $990.00
Source: ABC Audit, Sept. 2008 3x7 $597.00 $895.50 $1,194.00
Montclarion/Piedmonter Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Fridays 2x2 $276.00 $414.00 $552.00
CIRCULATION:32,889 2x4 $312.00 $468.00 $624.00
. 3x5 $375.00 $562.50 $750.00
Source: VAC Audit, June 2009 3x7 $429.00 $643.50 $858.00
Walnut Creek Journal Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Thursdays 2x2 $308.00 $462.00 $616.00
CIRCULATION: 17,027 2x4 $376.00 $564.00 $752.00
. 3x5 $495.00 $742.50 $990.00
Source: ABC Audit, Sept. 2008 3x7 $597.00 $895.50 $1,194.00
Valley Journal Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Thursdays 2x2 $308.00 $462.00 $616.00
CIRCULATION: 17,027 2x4 $376.00 $564.00 $752.00
. 3x5 $495.00 $742.50 $990.00
Source: ABC Audit, Sept. 2008 3x7 $597.00 $895.50 $1,194.00
The Times/Herald Size 1 Day
+20,000 impressions
3 Days
+60,000 impressions
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5 Days
+100,000 impressions
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Publishes Thursdays 2x2 $308.00 $462.00 $616.00
CIRCULATION: 17,027 2x4 $376.00 $564.00 $752.00
. 3x5 $495.00 $742.50 $990.00
Source: ABC Audit, Sept. 2008 3x7 $597.00 $895.50 $1,194.00